Marco Benassi (born July 13, 1967), better known as Benny Benassi, is an Italian disc jockey (DJ) and record producer of tech house music. He is best known for his 2002 summer club hit "Satisfaction". On October 28, 2009, DJ Magazine announced the results of their annual Top 100 DJ Poll, with Ultra Records artist Benny Benassi placed #26, 13 spots higher than the previous year.
A native of Reggio Emilia, DJ/producer Benassi, started DJing alongside cousin Alle Benassi in the late 1980s in their hometown, before moving to Larry Pignagnoli's Off Limits production studio in the mid 1990s, creating music for various acts, including Whigfield, J.K. and Ally & Jo.
Benassi first hit the dance floors with projects of his own, in 2001, with the single "I Feel So Fine", released under the name KMC with vocals by Dhany. The track first climbed the charts in Benassi's native Italy, and soon became a #1 hit in the UK club charts.
Moving from house to electro, "Satisfaction" took Benassi's success worldwide a year later with high-profile DJs like Carl Cox, Darren Emerson, and Roger Sanchez offering praises. The track reached #2 in the UK Singles Chart after the Ministry of Sound record company replaced the original video (an almost still picture of the band, overlayed with graphics) with a video of models using power tools.
Released in 2003, the "campy" and "quirky" Hypnotica was Benassi's solo debut album. At the end of 2004, he won the European Border Breakers Award for Hypnotica, which racked up the most sales for an Italian album outside Italy.
Benassi often works with vocalists Paul French and Violeta, who are collectively known as The Biz. He produced a group with cousin Alle, called Benassi Bros., a project designed to shine the spotlight on the two Biz vocalists, Paul French and Violeta Claudia and other guest singers. A year after the release of Hypnotica, thr album Pumphonia marked their first full length release. And, in 2005, Benassi Bros. released their second album …Phobia.
Some of Benassi's singles have charted high in the United Kingdom and have been played worldwide in clubs. Remixes for OutKast, Goldfrapp, and Felix da Housecat followed. Benassi also remixes music of his contemporaries, such as Tomcraft and Fischerspooner.
In 2005, Benassi founded the record label Pump-Kin Music. The focus of the label is primarily new and unsigned producers. The stated aim of the venture is to give exposure to some of the lesser known DJ/production talent across the world.
In August 2007, Benassi released a remix of Public Enemy's "Bring the Noise". The video for the track was created by Eclectic Method and features a montage of live footage from Public Enemy. It premiered on imeem.com. In February 2008, "Bring the Noise" won a Grammy for best Remix (Dance).
His album Rock 'n' Rave was released on June 16, 2008. The first single from the album was "I Am Not Drunk."
Benassi also broadcasts the one-hour long The Benny Benassi Show on Sirius XM Radio's channel Area.
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